TV in the 1990s

Signorielli, Nancy and Susan Kahlenberg. (2001). "Television's World of Work in the Ninties." Journal of Broadcasting & Electronic Media, 45:1, p. 4-21.

Response to "Television's World of Work in the Nineties" by Nancy Signorielli and Susan Kahlenberg


A huge issue with the television world is that is not, under any premises, the same as reality. Television promotes thoughts, feelings, and actions to the watcher, causing them to believe that is correct or the normal. Reality is always different. Even reality shows have some scripts and scene changes. Television influences us every day and every time we watch it. The gender roles of women and men are portrayed very differently on the T.V. versus in real life. The lifestyles and goals of each one causes us to believe that it is ok and the everyday norm for a women to run a huge company and for a husband to be a chef outside the home. There is nothing wrong with these situations, but in reality, we would not react so simply if we were the business partner of that women or the wife of that man. Society feels a lot differently about issues than how they portray it on television. Lots of stereotypes get formed from watching the T.V. and it promotes a huge percentage of our thoughts and beliefs in today's culture. That is a huge reason as to why we belief/see men as running a business and the mother stays at home, cooking and cleaning, and waiting for her family to return. Television has a huge impact on the world today.