Commercialization issues

In the article "Two Ways a Woman Can Get Hurt" by Kilbourne, it says "It is also more about power than passion, violence than violins." In this statement Kilbourne is mainly referring to sex in advertisements as an act rather than the gender but this statement does pertain to my ad that I used for my analysis. The ad is about power and control and how women have the right to be that way. The statement could definitely refer to the fact that women want more power than passion, more violence than violins. Perhaps the violence is an understatement, but in today's society women definitely see the effects of our economy our the challenges in our world and wish for not only world peace, but to fight for whats right and to stand up. They dont long for the mellow romancing of violins, but rather the independance and power over one's self and life. My ad portrays these qualities in a sense because it reveals the "Rosie the Rivetor" housewife and that eludes to the fact of a new era and change in dominance for women. The article also states, "There is a world of difference between the objection of men and that of women. The most important difference is that there is no danger for most men, whereas objectified women are always at risk." Again this thought is made in reference to the ideas of violence, rape, and murder, but it can also be seen through my ad. It is safe to say that in commercials and ads, men can do or act however they wish and be seen in whatever light the advertising company wishes to portray them. Women on the other hand get judged and criticized for the way they appear and the ideas they portray through the advertisements. Women are certainly up for more risk in the society in which my ad was set in which was the 1950s time era. But even though society and our culture has evolved much, women are still at a higher risk than men are. This becomes even more of an issue when women challenge the roll and power of men and appear to have more dominiance and capability.